It’s the Australian womenswear brand that has sold one dress every hour when it initially launched.
And now, Fortunate One has released their viral design in a new colourway just in time for the festive season.
The perfect wardrobe staple to ring in the warmer weather and Christmas season is here and shoppers cannot stop shopping the style.
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Introducing ‘The Vintage Valentine Lace Halter Mini Dress’ — a style that is putting Fortunate One on the fashion powerhouse map.
And it is making waves across the nation as one of the must-have items of the season.
Perfect for Christmas parties, festive long lunches, beachside celebrations and balmy summer nights, it’s the ultimate feel good party dress.
Founded in 2017, Fortunate One has nearly a decade of experience behind them and it is all off the back of one simple philosophy.
“Getting dressed should feel effortless, leaving more time to enjoy the experience ahead.”
This latest design of‘ The Vintage Valentine Lace Halter Mini Dress’ speaks directly to that, offering their loyal customers time to get back to their loved ones whilst looking and feeling their best in the latest elevated relaxed style.
“We want dressing to feel seamless so our customer can stop worrying about what to wear and start enjoying where she is,” a Fortunate One spokesperson says.
“When she feels effortless, she has the freedom to stop, take it all in and recognise how fortunate she truly is.”
Making a design choice like this that speaks directly to their consumers speaks back to the goal of creating wardrobe staples like this where shoppers don’t have to worry about their chosen outfit.
The Vintage Valentine Lace Halter Mini Dress creates a seamless Summer silhouette, with a halter neckline, delicate embroidery and a flared bottom.
This style offers a particularly relaxed and breathable shape to your wardrobe rotation.
And with the current state of the economy, many brands are increasing their price tags to justify the costs of materials.
But Fortunate One are committed to remaining affordable and accessible.
Fortunate One’s collections are designed for beautiful experiences, from weddings and holidays to long lunches, brunches and relaxed weekends.
But the result is a wardrobe that still feels special but offers greater versatility and value.
“Our customer wants to make a statement, but she also wants more from every piece in her wardrobe,” the spokesperson added.
“We believe a beautiful dress should be worn for more than one occasion.”
Now available in two sellout shades, you can pick up the Vintage Valentine Lace Halter Mini Dress in Red or White to create the perfect summer look.
And for a limited time only, shoppers can enjoy up to 20 per cent off sitewide.
Get your hands on the viral Vintage Valentine Lace Halter Mini Dress or shop one of their elevated sets or maxis for a fraction of the price.
* Prices correct at time of publication.
