Golden Week shift: Analyst sees Chinese travelers becoming more ‘tactical’ with spending

Charlotte Zhou, Consumer and Internet A0analyst at China Galaxy International, discusses shifts in consumer behavior during China’s Labor Day “Golden Week.” While overall spending was strong, consumers appeared more cautious and value-driven, with a pivot towards more short-haul domestic trips, opting for rail over air flights. She also notes how they are being more selective in the experiences they spend on.

Source